"I have 15 years of experience travelling the world researching people’s everyday lives and uncovering insights that lead to the creation of successful products, brands and services. I used to be Head of Research and Director of Futures at Seymourpowell, where I worked for 12 years. I joined the company's nascent Foresight department in June 2001 (when I came to London awarded by a scholarship from the British Council to study for an MA in Design Strategy and Innovation at Brunel University) and created and developed Seymourpowell's renowned ethnographic research offer that pioneered the field of design research." - http://www.paulazuccotti.com/About
I find Zuccotti's work really enlightening, it has may me think about approaching the topic of pattern from a different angle. The pattern of life. How we interact everyday with menial objects. The paths we walk and the repetition in our own lives and how it differs from that of others, both strangers and people around us. Where do our paths cross and what does this say about ourselves?
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